Case Study
The Revolution of
a North Star
CIIS - California Institute of Integral Studies
Location: San Francisco, California
Programme: 2023
Context
Creating a new blueprint for media making, we used creative strategy to increase community visibility and fundraising.
Media was made around the theme of Bright Futures which various community shared their vision for.
“I like to create in iterative and regenerative ways.
I reuse, refresh, reframe, and gain a little more understanding with every movement.”
-Brass Cymbal Founder, Crystal Erlendson
01
Visual Identity
Unearth new approaches and opportunity areas to propel storytelling and vision work.
02
Storytelling
This included their annual report, fundraising campaigns, presentations, advertising, website, and video.
03
Media Direction
Building out a team for multimedia
we revamped
Partners
Crystal Erlendson (creative direction), Alice Lin (lead designer), Christina Fanicullo (writer & editor), Nelson Melgar (multimedia), Jaqueline Legazcue (strategy & social), Danielle Frieman (creative manager & designer), Svetlana Smirnova (integrated marketing) under the direction of the division head Michele DeMarco.
This project was seasonal where we reworked the fundraising strategy to complement media strategy.
