Case Study
Education as a Journey.
CIIS - California Institute of Integral Studies
Location: San Francisco, California
Programme: 2022-2024
2023 CIIS – Inspiration for a modern look and approach
Context
A small holistic university focused on educating our world's leading psychotherapists and activists with trauma-informed, anti-racist, integral learning needed to step into a modern and bold look.
The goal was to propel CIIS’ visuals and storytelling to take a global stage showcasing a university with a non-traditional education that centers at the forefront of psychedelics, ecological and social justice, black and indigenous praxis, contemplative practice and community health.
01
Visual Identity
A new visual system with a new brand mark helped expand CIIS’ ability to make bolder impact for web, marketing and media.
02
Storytelling
New stories of transformation were a focal point. Nature and beauty were interwoven to create compelling visuals.
03
Media Direction
A new team was created for multimedia production with a focus on intentional, joyous making.
04
Systems
New systems for assets, processes, creative briefs, requests, and designs were launched.
05
Presentations | Marketing
Templates and new advertising campaigns were part of the overhaul.
06
Design Experience
A holistic approach was used that evaluated all touchpoints and we used design to create a better experience.
New compelling branding and materials were created for the launch of multiple new centers.
Partners
Alice Lin (lead designer), Nelson Melgar (multimedia & video), Jaqueline Legazcue (strategy & social), Danielle Frieman (creative manager & designer), Christina Fanicullo (writing & editing) with leadership from Michele DeMarco.
This project was a two-year comprehensive overhaul of all creative and bringing in new strategies, processes and systems in order to create more efficiency, production and organization.
